Variety is one of the many things that consumers today are looking for in their products. Another is the ability to customize. Even with the wide variety of beverage options on the shelf, consumers still value making something their own.
The Coca-Cola Freestyle dispensing machine is one example of how companies are looking to meet those needs through innovative new product concepts. The Freestyle can dispense 125 sparkling and still brands that consumers can mix by simply navigating the touchscreen on the freestanding unit. Using Purepour Technology—a micro-dosing capability—consumers have the freedom to create a beverage to their particular tastes. Available in more than 800 restaurants and more than 60 markets in the United States, the Freestyle has been able to give consumers customization in the off-premise.