Do Liquor Brands Target Women?
New marketing campaigns include hot men for lady drinkers
Ladies, what makes you buy a drink — the taste, or the hunky man hawking the product? It seems the liquor industry thinks it’s the dude.
A new look into the liquor industry, and how it targets certain groups like female drinkers, seems to show that firemen and kitties are the way to make girls drink. Michelle Locke writes on the newest Suaza Tequila YouTube video advertisement, which features — you guessed it, kitties and a sexy fireman, with more than 4 million views so far. But do marketing tactics catering to female tastes work? Said chief marketing exec for Beam (which owns Suaza) Kevin George, it’s a resounding yes. He said, “Marketing spirits to women is something that we think is a big opportunity.” After all, who drinks more tequila and margaritas than females?