The iconic bicycle that has become Cono Sur’s trademark is still featured on the front label while colour and gold embossing have been introduced to ensure the premium look conveys the quality of its Bicicleta wines.
The new packaging also includes the word “Bicicleta” on the front label for the first time. The back label will explain the significance of the bicycle to consumers, informing them that the wines are a tribute to “the Cono Sur vineyard workers [who] travel around the estate by bicycle, tending the vines using natural methods, in order to produce the best quality grapes”.
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