Black + Blum goes back to basics with a military canteen-inspired bottle.
“Yes, we know it looks weird,” says Dan Black, admiring a sleek, curved water bottle containing what looks like . . . a giant black rock. But as with most gizmos from London-based design firm Black + Blum (whose Hot-Pot BBQ doubles as an herb garden), there’s more to the Eau Good bottle than one might expect: That dark mass is Binchotan charcoal, an über-porous substance much like the one Brita filters use to absorb nasty particles. “We want to present it in its natural form,” says Black. The challenge, then, was to design the rest of the capsule so well that people would embrace its avant-garde centerpiece–and stop buying bottled water, which generates millions of tons of plastic waste each year. Here’s how Black + Blum did it.