UK Beverage Manufacturer BerryWhite has launched a line of organic functional beverages. Created in 2012 by Andrew Jennings these delicious beverages not only taste good but are good for you. The packaging is a bit cluttered and we would prefer a white background as opposed to silver to give off a more pure vibe.
They contain no artificial preservatives, additives or added sugar.
The four variants available are:
• Goji Berries with Peaches, White Tea and Echinacea
• Cranberry, Guava and Elderberry with White Tea and Guarana
• Pomegranate and Blueberry with White Tea
• Lemon, Ginger and Acai Berry with White Tea and Yerba Mate
Created by CEO and entrepreneur Andrew Jennings, BerryWhite is the result of a personal goal to create a drinks company that ‘tastes good and does good’.
Analysis & Impact
Functional beverages are the future of the drinks industry. Combining interesting flavors with health benefits is a trend that is not going away. With increased studies on the benefits of different ingredients companies are realizing that touting those benefits goes a long way with todays consumer. Organic and Functional are two claims that go hand in hand. Products used to sell just on flavor but those days are rapidly coming to an end. Health and nutrition have are a huge part of of what´s on consumers minds when making purchases (price is still king). Products that are marketed as good for you are starting to gain market share and companies are quickly realizing this is a great way to stand out from the competition. Unfortunately little by little every new product will include a functional claim and products will again be on a more level playing field. Being able to communicate the real benefits from the ingredients in your product will ultimately determine how credible your functional product is.